The COTTM show organiser recently announced that 2024 China Outbound Travel & Tourism Market (COTTM) launches “Outbound Tourism Investment and Development Forum”.
The COTTM-Outbound Tourism Investment & Development Forum, taking place on 17th Oct in Beijing along with the COTTM show, will provide a business platform for global tourism destination, in particular for “the Belt and Road”, project owners/stakeholders, to showcase their projects in China to connect with Chinese investors, to help upgrade their infrastructure, facilities and operational systems. The Forum also provides opportunities to meet with tourism investment management, hotel investors, brand management organisations, tour operators, infrastructure providers, tourism and amusement facilities and operational system providers etc.
The COTTM show organiser is very delighted to invite Jon Danks, Former CEO of The African Travel and Tourism Association (ATTA) to speak at the Forum, with a topic of “Investment Connections with Africa”.
Jon Danks has worked and travelled the continent of Africa for over 30 years. He has held senior leadership positions with a number of the world’s most influential brands in financial services, travel, tourism, aviation and hospitality. He will share essential insight and opportunities from journeys across the continent of Africa.
The China Ministry of Commerce showed that China’s cumulative direct investment flow to Africa has exceeded 30 billion US dollars, making it the fourth largest source of investment in Africa. In 2022, China increased its direct investment in Africa by 3.4 billion US dollars. From January to April 2023, China’s new direct investment in Africa reached 1.38 billion US dollars, a year-on-year increase of 24%.
It is predicted that in Africa, lodges and local characteristic accommodation, attractions theme/amusement parks, tourism equipment and high-tech amusement facility, catering and entertainment projects are looking for Chinese investors.
COTTM-Outbound Tourism Investment & Development Forum is the chance for projector stakeholders to build relationships with Chinese investors and partners.
Please click here to get more information about the COTTM Investment Forum programme
Jon Danks
Jon Danks拥有超过 25 年的管理经验，曾与一些世界上最具影响力的全球品牌、政府和会员机构合作，专注于可持续增长，并在非洲拥有卓越的声誉和商业联系。
With over 25 years leadership experience, Jon has worked with some of the world’s most influential global brands, government and membership bodies, with a focus on sustainable growth, and enjoys an outstanding reputation and business connections across Africa.
在三十年的时间里，Jon游历了中国的许多地区和城市，包括北京、西安、苏州和上海。Jon在 2023 年参加了中国的多场主要的旅游会议后，于 2024 年 10 月受邀再次来到北京，向更多投资者介绍“非洲旅游投资机遇”。
Following his visits to key tourism conferences in China in 2023, Jon was invited to return to Beijing in October 2024 to present “Investment Connections in Africa” to a wide investor audience. He has travelled across many regions and cities in China in spanning three decades, including Beijing, Xian, Suzhou and Shanghai.
Jon在商业管理方面的丰富经验领导了数家英国富时 100 指数公司和美国纳斯达克上市公司的发展。同时，他也是一名合法合格的商业调解员，在谈判方面经验丰富。
Jon’s extensive experience of commercial management led to the growth of several UK FTSE 100 companies, and US Nasdaq listed companies, and he is a legally qualified commercial mediator, with strong negotiation experience.
Jon作为非洲旅游协会的前首席执行官，在非洲大陆旅行和工作了三十年，他促进了非洲政府旅游部门和行业利益攸关方的重要关系。
As the former Chief Executive Officer of the African Travel and Tourism Association he furthered key relationships with Government tourism Ministers and industry stakeholders in Africa, travelling and working in the continent for three decades.
非洲旅游协会（ATTA®）被视为非洲旅游的代言人已有 30 年，是一个连接全球零售商与非洲企业的全球会员机构。
Regarded as the voice of African tourism for 30 years, ATTA® is a global membership body that connects global retailers with African business.
Jon在金融服务领域的工作中，曾管理英杰华（Aviva）的商业部门，负责英国最成熟的汽车企业的收购、交叉销售、在线、分销。该组织成立于 1897 年，拥有 800 万会员。英杰华构建定制服务以满足企业需求，包括提供全球资产管理业务的一站式收购解决方案。
His work in Financial Services saw him lead the commercial division at Aviva responsible for acquisition, cross-sales, online and distribution at the UK’s most established motoring organization, established in 1897 with 8 million members. Aviva, builds bespoke services to meet the needs of business, including a global asset management business providing end-to-end acquisition solutions.
Jon制定了商业战略使南非航空公司扭亏为盈，成功获得了在疫情后政府对航空公司重新启动的支持和资金。Jon领导了英国航空公司完成了销售业务的惊人增长，并在Star Alliance (UK)担任了5年的营销传播主席，见证了希思罗机场二号航站楼新联盟枢纽的活动启动。
His turnaround work with South African Airways saw him develop commercial strategies that successfully gained the government-backing and funding for the relaunch of the airline following the COVID pandemic. Jon led the phenomenal growth of British Airways’ ancillary sales business and enjoyed a five-year tenure as Marketing and Communications Chairman for Star Alliance (UK) and oversaw the campaign launch of the new alliance hub at Heathrow Terminal Two.
Jon在护理、健康和教育奖项委员会担任了四年的董事会受托人，这是一个拥有 70 年发展儿童保育资格历史的国际教育机构，赞助人是英国女王伊丽莎白二世。他还在英国政府的儿童劳动力发展委员会（CWDC）任职，通过新的标准和模式改变了健康和安全的战略方针。他也是一名合格的英语教师，并辅导了许多中国成年学生。
His prior appointments featured a four-year spell as a Board Trustee for the Council for Awards in Care, Health and Education, an international education body with a 70-year history of developing childcare qualifications whose patron was HM Queen Elizabeth II. He also had a term on the UK Government’s Children’s Workforce Development Council (CWDC) changing the strategic approach to health and safety, via new standards & models. He is also a qualified teacher of English as a Foreign Language and has tutored many Chinese adult students.
