中国出境旅游交易会

2025年4月24-26日, 北京全国农业展览馆11号馆(新馆)

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Influential Industry Players will Speak at COTTM Outbound Investment Forum, 17th Oct, Beijing

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Influential Industry Players will Speak at COTTM Outbound Investment Forum, 17th Oct, Beijing

According to the latest data from the China Ministry of Commerce, from January to July 2024, non-financial direct investment by Chinese enterprises in jointly building the “One Belt, One Road” reached 17.94 billion US dollars, up 7.7% year-on-year. This indicates that Chinese investment in “One Belt, One Road” countries have maintained a steady growth trend.

On 4 – 6th September, the 2024 Forum on China-Africa Cooperation is going to be held in Beijing. Data from the Ministry of Commerce also indicates that China has remained Africa’s largest trading partner for 15 consecutive years. By the end of 2023, China’s stock of direct investment in Africa had surpassed 40 billion US dollars. China has emerged as a force for certainty and stability in the recovery of the world economy and the development of international trade and investment, creating more opportunities for the world through its own development. This also implies that in the future, Chinese enterprises will embrace more opportunities to go global.

COTTM will further implement the China national strategy of jointly building the “One Belt, One Road”, by organising the “Outbound Tourism Investment and Development Forum” at the “COTTM Conference” on the afternoon of 17th October. The “COTTM Investment Forum” is dedicated to providing a business matching platform for Chinese outbound hotel brands and tourism investors who are investing in overseas destinations, as well as for overseas project parties. It aims to export mature tourism industry solutions, advanced technologies, and equipment manufacturing from China to overseas destinations, assisting in the development and enhancement of travel products and services, and to promote Chinese enterprises by expanding upstream resources in the outbound travel industry.

The following powerful speakers will be invited to have a speech in the Forum:

  • Jiang Yun, Secretary of General, Chinese Overseas Development Association

  • East Sunnet COO & MEADIN President Luo Qin

  • Daniyel Serzhanuly, Deputy Chairman of the “Kazakh Tourism” National Company JSC

  • Jon Danks, Former CEO of The African Travel and Tourism Association

  • Trip Vivid Group, Founder and Chairman, Liu Zhaohui

At the same time, we will also invite several overseas Ministries of Tourism/Tourism Boards, embassies and consulates, investment association/government officials, tourism investment management, hotel investors, brand management organisations, tour operators, infrastructure providers, tourism and amusement facilities and operational system providers etc to participate.

Conference Programme

  • 13:30-14:00 

Presentation: The Opportunities and Challenges of Chinese Culture and Tourism Enterprises Going Overseas
Speaker: Jiang Yun, Secretary of General, Chinese Overseas Development Association

  • 14:00-14:30

Presentation: by Daniyel Serzhanuly, Deputy Chairman of the “Kazakh Tourism” National Company JSC

  • 14:30-15:00

Presentation: by Overseas Tourism Destination Authority/Embassy

  • 15:00-15:40

Presentation: Investment connections with Africa
Speaker: Jon Danks, Former CEO of The African Travel and Tourism Association

  • 15:40-16:00

Presentation: The demands and challenges of Chinese tourism and hospitality enterprises will encounter when they are going global.
Speaker: Luo Qin, East Sunnet COO & MEADIN President

  • 16:00-16:30

Dialogue: What are Chinese Enterprises’ Considerations and Expectations when choosing overseas destinations for investment and operating tourism business.
Moderator: Liu Zhaohui, Founder and Chairman, Trip Vivid Group
Panelist: China top hotel brand and/or tourism group management

 

根据国家商务部最近数据显示, 2024年1至7月,中国企业在共建“一带一路”国家的非金融类直接投资为179.4亿美元,同比增长7.7%‌。这表明中国对“一带一路”国家的投资保持了稳健的增长趋势。

9月4日至6日,2024年中非合作论坛峰会将在北京举行。商务部数据也显示,中国已连续十五年保持非洲第一大贸易伙伴国地位;截至2023年年底,中国对非直接投资存量超过400亿美元。中国已成为世界经济复苏、国际贸易投资发展中的确定性、稳定性力量,以自身发展为世界创造更多机遇。这也意味着,未来中国企业“出海”将迎来了更多的机会。

中国出境旅游交易会(COTTM)将进一步践行共建“一带一路”国家战略,于10月17日下午,在展会举办期,同期举行“COTTM出境旅游投资&发展论坛” (简称 “COTTM 投资论坛”)。“COTTM 投资论坛”致力于为投资境外旅游目的地的中国出海酒店品牌和文旅投资方与境外项目方提供商务对接,向境外旅游目的地“输出”成熟的文旅产业中国解决方案、先进技术和装备制造等,协助境外旅游目的地开发和提升旅游产品及服务体验,并推动中国企业拓展出境游产业链上游资源。

 

论坛日期:2024年10月17日

论坛时间:13:30-16:30

论坛地点:北京-全国农业展览馆(新馆)内“大会议室”

 

“COTTM投资论坛”已经邀请到了如下行业大佬进行演讲:

  • 中国产业海外发展协会 秘书长 蒋赟

  • “哈萨克旅游”国家股份公司 副主席 Daniyel Serzhanuly

  • 非洲旅游协会ATTA  前CEO  Jon Danks

  • 杭州东方网升COO兼迈点总裁 罗钦

  • 执慧文旅集团创始人/董事长:刘照慧

同时, 该论坛也将邀请多家海外旅游部/旅游局、使领馆、旅游投资管理、酒店/住宿投资者、品牌管理机构、旅游设施、旅游运营商、技术运营管理、文娱设施、装备制造、餐饮及配套服务机构的参与。

 

会议日程(拟定)

  • 13:30-14:00 

主题演讲:中国文旅产业出海的机遇与挑战

演讲嘉宾:中国产业海外发展协会  秘书长 蒋赟

  • 14:00-14:30

主题演讲:“哈萨克旅游”国家股份公司 副主席 Daniyel Serzhanuly

  • 14:30-15:00

主题演讲:使领馆/投资局/旅游局等机构进行投资政策解读及项目推荐

  • 15:00-15:40

主题演讲:非洲旅游投资发展新机遇

演讲嘉宾:非洲旅游协会ATTA前CEO Jon Danks

  • 15:40-16:00

主题演讲:中国文旅企业和酒店品牌出海需求与挑战

演讲嘉宾:杭州东方网升COO兼迈点总裁 罗钦

  • 16:00-16:30

主题对话:中国企业对“出海”选择投资和运营文旅目的地的考量和期待

主持嘉宾:执惠文旅集团创始人/董事长 刘照慧

对话嘉宾:中国出海酒店品牌和文旅运营企业

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