Since 2014, the Ministry of Commerce of China has lifted the restriction that Chinese investors must obtain business approval for overseas investments exceeding RMB 100 million, accelerating the approval process for overseas investments. Since then, the enthusiasm for Chinese investors to expand overseas has begun to heat up.According to the statistics of the Ministry of Commerce of China, in 2024, Chinese enterprises’ non-financial direct investment in countries jointly building the Belt and Road Initiative amounted to 33.69 billion U.S. dollars, an increase of 5.4% compared with the previous year. According to the data statistics in 2023, the total overseas investment of Chinese tourism enterprises has exceeded 5 billion U.S. dollars, an increase of 38% compared with the previous year. The investment sectors has expanded from traditional travel agency business to diversified fields such as investment and operation of overseas attractions, hotel management, cultural and tourism assets, online travel platforms, and cultural and tourism complexes, covering key markets such as Southeast Asia, Europe, and Africa. These facts clearly demonstrate the trend of Chinese tourism enterprises and investors accelerating their international strategies and ambitions.
On 17th October, 2024, the COTTM launched the “COTTM Outbound Tourism Investment & Development Forum” at the show, which received strong and positive feedbacks from industry professionals. To reflect the industry demands, the COTTM organiser will continue to hold the COTTM Outbound Tourism Investment & Development Forum during the COTTM 2025 show in the afternoon of 25th April.
It is an honor for the COTTM organiser to have invited China-Africa Friendly Economic and Trade Development Foundation, Russian Tourism Board, Mongolia Tourism Organisation, Embassy Peru in China, Menatours Egypt to present their tourism investment policies and to showcase their investment projects and development opportunities to the Chinese investors and travel professionals. Meanwhile, the leading Chinese hospitality and entertainment key players including Sunmei Hotels Group, JEGOPIAY GROUP, and MEADIN, which are pioneers in going overseas, will also present their views and insights at the COTTM Forum.
The Drafted Schedule
13:25-13:30 Opening speech from the organiser
13:30-13:45 Presentation: Tourism investment opportunities in One Belt One Road country
Speaker: Zhang Zongwu, Executive Vice Chairman of China-Africa Friendly Economic and Trade Development Foundation
13:45-14:15 Presentation: Russian Tourism Board
14:15-14:35 Presentation: Overseas Destination Embassies/Tourism Boards
14:35-14:55 Presentation: Ministry of Culture, Sports, Tourism and Youth of Mongolia, MONGOLIA TOURISM ORGANIZATION legal entities of public law CHINESE MARKET CHAPTER
14:55-15:15 Presentation: Embassy of Peru in China
Speaker: Luis Cabello, Trade and Tourism Counsellor, Promperu Beijing
15:15-15:35 Presentation: Hospitality and tourism Investment Opportunities in Egypt
Speaker: Dr Farouk Nasser, Chairman and CEO, Menatours, Egypt
15:35-16:00 Presentation: New trends of Chinese cultural and tourism companies going global
Speaker: Wang Pengxi, General manager of marketing operations, MEADIN
16:00-16:20 Presentations: Opportunities and challenges faced by Chinese hotel brands in overseas investment
Speaker: Wilson ZHANG, Sunmei Hotels Group SVP & Sunmei Group International CEO
16:20-16:40 Presentations: 2025, the year of Window Opportunities for Chinese tourism investment going overseas
Speaker: Li Huihua, President and Founder, JEGOPIAY GROUP
Type of Participants
Overseas Ministries of Tourism/Tourism Boards, Embassies and Consulates, Investment association/government officials, Tourism Investment Management, Hotel investors, Brand Management Organisations, tour operators, infrastructure providers, tourism and amusement facilities and operational system providers etc.
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COTTM Introduction:
The China Outbound Travel and Tourism Market (COTTM), endorsed by the Ministry of Commerce of China, was launched by Tarsus in 2005. As a B2B professional exhibition targeting the Chinese outbound tourism market, COTTM has been successfully held in Beijing for 17 editions. With the theme of “Home of Unique Global Travel Products”, the 18th China Outbound Travel and Tourism Market (COTTM) will be taking place from 24 to 26 April 2025 at the New Hall of the National Agricultural Exhibition Hall in Beijing.
