Dates: 24th -26th April 2025
Venue: COTTM Conference Room (Inside of NAEC New Hall)
24th April,Thursday
10:20-10:30 The Opening Speech from the Organiser
10:30-11:00 Keynote speech:Ma Yiliang, vice-president of China Tourism Academy (Data Center of the Ministry of Culture and Tourism)
11:00-11:25 Presentation: The 10 New Trends of China’s Outbound Travel and Tourism in 2025
Speaker: Pan Bo, VP of HCG, General Manager of Group Marketing and Sales Department
11:25-11:50 Presentations：The Development and Opportunities of China’s Travel Retailing
Speaker: Cao Jian, Vice President, UTour Group Co., Ltd.
13:30-13:55 Presentations：New forces in the China outbound tourism: market changes under the shifts of consumers’ demands
Speaker: Qiao Liming, Deputy general manager, Beijing Hantu International Travel Service Co., Ltd
13:55-14:20 Presentations：From cumbersome to convenient: the road to upgrading visa services
Speaker: Dorothy Han, Founder & CEO, VISA GENIUS
14:20-14:45 Presentation:The New Tourism Landscape in the AI Era —— New Solutions on Destination Marketing Empowered by Mafengwo AI
Speaker: Han Jiayu, Director of international partnership, www.mafengwo.com
14:45-15:30 Pannel discussion: Small and beautiful, or big and comprehensive? Debates from outbound tourism channel distributors
Moderator: Zhong Hui, Director, Fashion Travel Group
Panelists:
Han Chen, General Manager, NICE TOUR
Wang Lang, Vice General Manager, United Travel Service
Yu Zhuo, Founder, ZHIWAI TRAVEL
Li Yan, VP of 6RENYOU tailor-made travel
15:30-16:10 Dialogue: How to create a “heartfelt” experience for customized tours?
Panelists:
Gu Dapeng, CEO, HHtravel
Zhang Hong, General Manager, SparkleTour.com
16:10-16:35 Presentation: From the traditional channels to digital solutions, the transition of overseas destinations marketing
25th April, Friday
10:20-11:00 Panel Discussion:How to leverage resource integration and demand insight to break through the dual-core driving force of outbound tourism product innovation?
Moderator: Luo lin, Vice General Manager of International Vacation Business Fliggy Department
11:00-11:20 Panel discussion: How to explore new growth points for outbound tourism destinations under the new trend of consumption?
Speaker: Jiang Hui, Co-Founder, Wenlv
11:20-11:40 Presentation: How to effectively tell new stories of the outbound tourism through content marketing?
Speaker: Wei Xi, Wish KOL specializing in Little Red Book (Xiaohongshu) tourism and culture marketing
COTTM – Outbound Tourism Investment and Development Forum
13:25-13:30 Opening speech from the organiser
13:30-13:45 Presentation: Tourism investment opportunities in One Belt One Road country
Speaker: Zhang Zongwu, Executive Vice Chairman of China-Africa Friendly Economic and Trade Development Foundation
13:45-14:15 Presentation: Russian Tourism Board
14:15-14:35 Presentation: Overseas Destination Embassies/Tourism Boards
14:35-14:55 Presentation: Ministry of Culture, Sports, Tourism and Youth of Mongolia, MONGOLIA TOURISM ORGANIZATION legal entities of public law CHINESE MARKET CHAPTER
14:55-15:15 Presentation: Embassy of Peru in China
Speaker: Luis Cabello, Trade and Tourism Counsellor, Promperu Beijing
15:15-15:35 Presentation: Hospitality and tourism Investment Opportunities in Egypt
Speaker: Dr Farouk Nasser, Chairman and CEO, Menatours, Egypt
15:35-16:00 Presentation: New trends of Chinese cultural and tourism companies going global
Speaker: Wang Pengxi, General manager of marketing operations, MEADIN
16:00-16:20 Presentations: Opportunities and challenges faced by Chinese hotel brands in overseas investment
Speaker: Wilson ZHANG, Sunmei Hotels Group SVP & Sunmei Group International CEO
16:20-16:50 Presentations: 2025, the year of Window Opportunities for Chinese tourism investment going overseas
Speaker: Li Huihua, President and Founder, JEGOPIAY GROUP
26th April, Saturday
10:30-10:50 Presentation: One hundred possibilities for tourism professionals in the era of consumption grading
Speaker: Liu Yiming, General Manager of Guangzhou Nixiang International Travel Agency Co., Ltd. & General Manager of Hangzhou ESE Digital Technology Co., Ltd.
10:50-11:30 Panel discussion: How to design a travel product that allows young people to pay for emotions?
Panelist:
Gao Jin, Deputy General Manager, Kylin Travel Oy
Winni Zhang, Chief Representative for China, PITNEI-Tourquoise
Lu Xiaoli, Founder & General Manager, DAYBREAK TRAVEL
11:30-11:45 COTTM and China Tourism Academy donation ceremony
